Deciding On An Idea
Week four into the project we startet researching other products, serivces and companies who has worked with changeing the meaning of food. These where services and products that intorudce new types of food, new types of eating, and raising awareness considering food.
After exploring what exists in the market we decided to specify more a context and a user we wanted to focus on and and to considering when generationg lots of idéas in our creative matrix. The contexts and users went on the horisontal axis while the type of idéa, wheter it was a service, technology, product, campaign, art installation or other, went on the vertical axis. This matrix let us generaste lots of different and interesting crossingpoints, while still trying to focus on a context and user that was meaningful for us as a team.
From the creative matrix exploration we picked out five ideas in focus:
Converting Diet system: A system that scannes your regular diet in your home country, and sets up a meal plan containing the same nutrients/protines/karbohydrates in the cusine of the country you are in
Better food Delivery system: It solves the problem of white pollution and food waste generated in the food delivery industry. Partnering up with the internet food delivery platforms to promote a more sustainable way of food delivery, and this is reflected as a visual representation of the food delivery.
The protable greenhouse: Getting produce right from the soil in a big city, lets people connect more to nature. Hyper-local foods, is healthier, allowing for high acces to sustainable foods.
An XR experience about where food comes from, and where it will go: Make people aware of where the food they choose to eat comes from (how it’s made and transported) and what will happen to them when they eat these food (for a long time).
Food touch points: A network of food spots makeing it really easy, really simple to have a healthy and sustainable diet while at the same time having a busy working life.
After reflecting upon the different idéas, we found we wanted to explore the idéa of having food touch points for easy accessing healthy and sutainable food in a city.
Trying to deeper conceptulize the chosen topic we found ourselves a bit lost, and decided to go back to our initial statement the “meaning of food” and made a map of our own connections and meanings towards food. Consumers don’t change the way they eat because a panel of experts say so. Food is feeling, culture and emotion, so in the next years we need to look past ideology, reconcile definitions and design inclusive solutions. Food is very personal, but we see that we share many of the same reflections about when food is meaningful for us and when food can result into a bad experience. Looking at ways to incorporate meaning into the way we eat and into our concept we landed on a phrase which could highlight our goal “a network of touchpoints that provide the right food at the right moment”.
